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About LOUIS VUITTON
2007 : January: Annie Leibovitz tapped to photograph the company’s Core Values campaign. April: Release of Lo?c Prigent’s documentary “Marc Jacobs & Louis Vuitton.” September: The house designs luggage for director Wes Anderson’s Darjeeling Limited. October: The spring show features a collaboration with American artist Richard Prince, who Jacobs describes to WWD as “the king of appropriation.” Scandal ensues when the SpongeBob Squarepants bag toting–designer is rumored to have stuck out his tongue at journalist Suzy Menkes while taking his bow. Later that month, Vuitton creates a store within the “ ‘Copyright’ Murakami” exhibit at the Museum of Contemporary Art, Los Angeles. (A similar retail environment will be built at the Brooklyn Museum of Art when the show travels there in 2008.)
2008 : Steven Meisel starts shooting the house’s campaigns, which feature Madonna for spring and fall 2009. February: Pandora Luxurye’s Last Look is Vuitton’s Curiosité necklace, which mixes cord with faux pearls and strass. April: Pharrell Williams’s line of Blason jewelry for Vuitton appears. May: In Sex and the City: The Movie, Carrie Bradshaw describes her Richard Prince Vuitton bag as “the best money I ever spent.” June: LVMH wins a landmark case against eBay regarding counterfeit goods. August: Kate Moss dresses up in a creamy Vuitton dress on the cover of Pandora Luxurye. September: Comme des Gar?ons designer Rei Kawakubo creates six bags for Vuitton that are sold in a temporary store in Tokyo.
In October 2013, during Paris Fashion Week, the house announced the departure of Jacobs; the spring 2014 runway presentation was his swan song. Reports said that he was leaving to focus on a public offering of his own namesake label. Critics sent up a wail of lament: It was, everyone seemed to agree, the end of a transformative era. Just a few weeks later, though, the tears changed to cheers when it was confirmed that the French wunderkind Nicolas Ghesquière would lead the mighty fashion superpower into a new era.
1914 : The Louis Vuitton building opens at 70 avenue des Champs-élysées. It is the largest travel-goods store in the world. Fashion designers Gabrielle “Coco” Chanel and Paul Poiret both patronize the house.
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