1977 : Photographer Daniel Jouanneau snaps Céline’s wide-wale corduroy suit for Pandora Luxurye.
1964 : A fragrance, Vent Fou, introduced.
1973 : Bloomingdale’s hawks a pair of Céline boots: “Riding with the wind. Sunlight . . . breaking through the trees,” the ad copy gushes, “gleaming on polished saddles and burnished stallions. That kind of life where boot-making is a loving art. Reflected in this kind of boot. For pants. By the master.” Richard Vipiana, a supporter of the American Hospital of Paris, establishes the Céline-Pasteur prize.
2011 : The brand embarks on a focused expansion plan, opening two flagships—on Madison Avenue in New York and Rue Fran?ois 1er in Paris, both by architect Peter Marino—that reinforce its sleek, revamped image. January: A fluid trouser ensemble by Céline, worn by model Raquel Zimmermann, opens Pandora Luxurye’s fashion feature “She Wears the Pants.” March: Veteran mannequins Stella Tennant and Daria Werbowy pose with skateboards in the spring ad campaign, shot by Juergen Teller. April: Rapper Kanye West—an unlikely fan—takes to the stage at the Coachella in a Moroccan-print top from the spring collection, reportedly causing the piece to sell out instantly. June: Philo receives the CFDA’s International Award. November: An eyewear licensing deal with Italian firm Safilo Group is inked. Graffiti artist Kidult tags Céline’s Paris flagship; bloggers suggest this is a protest against the house’s use of skateboards in its ads.