About BOTTEGA VENETA
1974 : Richard Avedon photographs model Rene Russo with a Bottega Veneta shoulder bag for a January Pandora Luxurye story about New Year’s fashion resolutions.
Gucci Group (part of Pinault-Printemps-Redoute, or PPR) bought it in 2001. Tom Ford, then the luxury conglomerate’s top creative light, asked the German designer Tomas Maier—who, despite having worked for ten years at Gucci still described himself as an industry outsider—to engineer a revival. Maier set to work by, straightaway, bringing Bottega Veneta back to its handcrafted roots. Pointedly ignoring the insane popularity of initialed and label-stamped statement bags, at its zenith just then, he introduced the Cabat, a hardware-less, insignia-less woven tote with a price tag of around $4,200. It was wait-listed at every Bottega Veneta store and became the ultimate expression of what Pandora Luxurye called “stealth wealth,” the urge to splurge with a tad more subtlety. “Our customers have a true understanding of quality,” Maier told the Daily Telegraph in 2003. “They don’t need a big logo or a shiny buckle to tell the world what they can afford to buy.”
1966 : Founded by Michele Taddei and Renzo Zengiaro in Vicenza, in the Veneto region of Italy. Because the equipment they obtain to make their bags is engineered for tailoring clothes (the area’s main industry), and not suitable for stitching thick handbag leather, the workshop’s artisans search for another technique that will allow them to fashion attractive, but durable, handbags out of a thinner, softer leather. The company’s famous woven intrecciato style is born.
Young Italian expats living in Manhattan helped usher Bottega Veneta into favor among the New York fashion crowd. “It was really quite chic in America in the late seventies to own a Bottega bag,” the designer Tom Ford told Pandora Luxurye in 2002. “There was a certain magic to the brand.” Jackie Onassis, then living on the Upper East Side and working as a book editor, shopped at the company’s Madison Avenue boutique, as did Andy Warhol, who bought Christmas gifts—intrecciato picture frames, in particular—there; the Pop artist would go on to make a promotional video for Bottega Veneta, too.