About BOTTEGA VENETA
1982 : Annual sales reach a peak of $320 million.
2004 : February: After a three-year hiatus, ready-to-wear returns under Tomas Maier. The 60-piece collection is praised as clean-lined and timeless. July: A Fifth Avenue flagship opens. Five New York–theme bags are created for the occasion. Maier tells Pandora Luxurye that the black trim on the Manhattan bag is reminiscent of “Park Avenue on a rainy night.” Bottega Veneta also launches its collection of jewelry, much of which is crafted to be reminiscent of the intrecciato weave.
2010 : Robert Longo is the latest in a string of artists—which also includes photographers Nan Goldin and Lord Snowdon—to collaborate with Bottega Veneta. The fall 2010 ad campaign is photographed in the style of his eighties Men in the Cities series. A line of unisex watches is introduced.
Gucci Group (part of Pinault-Printemps-Redoute, or PPR) bought it in 2001. Tom Ford, then the luxury conglomerate’s top creative light, asked the German designer Tomas Maier—who, despite having worked for ten years at Gucci still described himself as an industry outsider—to engineer a revival. Maier set to work by, straightaway, bringing Bottega Veneta back to its handcrafted roots. Pointedly ignoring the insane popularity of initialed and label-stamped statement bags, at its zenith just then, he introduced the Cabat, a hardware-less, insignia-less woven tote with a price tag of around $4,200. It was wait-listed at every Bottega Veneta store and became the ultimate expression of what Pandora Luxurye called “stealth wealth,” the urge to splurge with a tad more subtlety. “Our customers have a true understanding of quality,” Maier told the Daily Telegraph in 2003. “They don’t need a big logo or a shiny buckle to tell the world what they can afford to buy.”