1994 : February: In order to cut costs, Investcorp relocates the Gucci headquarters from Milan back to Florence. It is an unpopular move, because it will result in the loss of 40 jobs. Staff stage a walkout in protest. May: Dawn Mello leaves Gucci to return to her post as president at Bergdorf Goodman. Tom Ford named creative director. Domenico De Sole brought to Milan to oversee merchandising and production activity.
1992 : Richard Lamberston leaves. Ford promoted to design director; because of Gucci’s house rules, he works incognito, behind the scenes.
1995 : March: Ford’s fall/winter 1995 collection wins raves from critics for its cool, sexed-up take on 1960s mod—an aesthetic that harks back to Gucci’s salad days. “Imagine waking up one morning expecting Harriet Nelson to be making your breakfast and instead finding Raquel Welch, circa 1968, beating the eggs,” writes Amy M. Spindler in The New York Times. July: De Sole is promoted to CEO. September: Rock wild child Courtney Love throws a compact at Madonna—who is wearing one of Ford’s silk blouses and velvet hip-huggers—during an ambush of the pop icon’s live interview at the MTV Video Music Awards. “Someone asked Madonna on camera what she was wearing and she said, ‘Gucci, Gucci, Gucci.’ That was really the beginning,” Ford will later recall. October: Paolo Gucci dies in London at 64. The company goes public on the New York Stock Exchange (NYSE) with trading beginning at $22 per share.
1963 : The first Paris Gucci shop opens on the Rue du Faubourg Saint-Honoré.