1975 : Gucci No. 1, the brand’s first scent, debuts.
1960 : The New York store moves to a Fifth Avenue address inside the St. Regis Hotel. It’s the first of many Italian luxury brands that will soon dominate the ten-block stretch between 51st and 61st streets.
Since it was founded by Guccio Gucci in a small shop in Florence in 1921, the company has built a catalog of genuinely iconic trademarks—the interlocking GG logo; the bar-and-bit belt buckle; the bamboo-handled handbag; the shiny velvet pantsuit; the omnipresent penny loafer, to name a few—all of which have helped the brand penetrate mainstream culture like no other Italian label in history.
1935 : Italian dictator Mussolini orders the invasion of Ethiopia, leading the League of Nations to impose an international trade embargo on his country. Gucci forced to branch out into other items: shoes, wallets, and belts. Leather supplies are short, so he begins making bags out of a specially woven Tuscan canapa (hemp). The lightweight tan bags have a leather trim and are printed with the repeating double-G logo. To this day, the diamond-print Canapa bag remains one of the most instantly recognizable Gucci products.